Most American companies are switching to these new ways of visual presentations because they believe that runway shows are no longer the most effective or financially reasonable way to promote their fashions. Carmen Marc Valvo's last runway show in September had about 25% empty seats. Another American designer named Marc Bouwer is apparently considering doing a webcast for February's New York Fashion Week because it will save him around $140,000.
Most people in the fashion industry agree that this change is a good thing. Not only are the designers saving money, but fashion reporters and audience members do not need to wait for a show to begin. They can simply watch the fashion shows on a continuous loop and if they missed any information the first time around they can just watch the show again.
Maybe I'm old fashioned but I love seeing actual runway shows. To me it is a whole different experience when you actually go and see a show versus watching it on a television or computer screen. Being able to see the fashion up close and personal makes the experience that much more wonderful. Yes it may save the designers money in the long run but who cares? As far as the reporters if they were truly good reporters they should be able to get the information they need the first time they see the show. I can only hope that the fashion industry will not ruin itself because the economy has fallen on hard times.