So it appears that the giant clothing retailer, Forever 21, is expanding its real estate. According to W.W.D Forever 21 will open their newest store in Times Square on Broadway. The store will be approximately 100,000 square feet in size. To put the gravity of this situation in perspective, Forever 21's average store size is about 40,000 square feet. How do they plan on paying for this huge new investment? Forever 21 is projected to do around $1.8 billion in sales this year compared to the measly $1.3 billion they made in 2007.
The new store will be situated next to American Eagle Outfitters, which is one of their main competitors. The store will sell the usual men's and women's fashions, as well as lingerie, footwear, cosmetic items, and all the accessories you could possibly want or need. As of right now an opening date for the store has not been determined.
While the expansion of this mega corporation may spark joy in thousands of young teens, tweens, and twenty some-things I personally think it's a waste of space. While I will admit that I have gone into their stores a few times, I have never bought anything there. The quality of their clothing is sub par, the stores that I have been in are always a mess, and a majority of their designs are not their own. Just as Anna Sui if you don't believe me. However, I guess my opinion does not matter to them, considering they are most likely making money from some of you reading this. I mean come on making $1.8 billion this year is probably more important than copyright infringement.... right?
2 comments:
That is just TOO big, especially for a store like F21. You know every square foot of that store will be PACKED with racks of clothes. I hardly ever have the patience to look around in my local F21 store, let alone a 100,000 sq ft one! Even the one at Tysons is too big; I walked in and walked right out of it the first time I went in, it was just SO overwhelming. Sometimes I like to get an occasional headband or basic cardigan or something there that I know they are going to have, but I could never spend the time to really shop for a wardrobe there.
Forever 21 used to be my favorite store to buy all my wardrobe until I started shopping at smaller retail stores such as Bebe and Guess where it is smaller and much more organized. Everytime I go into Forever 21 the line is usually too long and everything is a mess so I end up just leaving. It is nice store don't get me wrong.You can usually find that last minute dress or that fashionable holiday christmas party sweater for a reasonable price. But you have to have the time and have to know that it might fall apart or be a knock off of major designer. I believe the same as Kadie this new store that is suppose to be 100,000 sq ft is just going to be crazy. I think the shoppers that going to their regular stores are going to end up having my opinion with this new store. They are just going to be overwhelmed. You never know though it could also be a big profit for the company. I would like to see how it turns out for the company.
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