McQ

I recently found an article that discusses how the mega corporation Target has teamed up with designer Alexander McQueen for their new Designer Collaborations line. After having a partnership with Isaac Mizrahi for the past five years, Target has decided to continue collaborating with famous designers to improve their sales. The new program, Target Designer Collaborations, is expected to add to their existing “Go International Initiative.”

This decision from Target to continue their designer relationships comes after they had major quarterly profit declines. Target’s customers shopped with them for their cheap but fashionable designer clothes. However, considering the economy is changing their customers no longer spending the money on the designer merchandise no matter how cheap it is. Their customers are even resisting the urge to spend in their store at all.

Target is hoping that by March 1st, when the new line will be launched, that the economy is in a somewhat better state. The new line from Alexander McQueen will be called, McQ Alexander McQueen for Target. It will be available to customers at Target from March 1st until April 11th. Target continues to urge their customers to shop with them as they can always, “Expect more, and pay less.”

Hopefully, when Alexander McQueen’s line hits the Target stores in March the economy will be in a better place. If it is not I fear that Target will loose even more money than they have already. However, as a customer I feel that if I could go to Target and get Alexander McQueen clothes at a cheap price then I would buy clothes with Target over going to a department store. Not only would you be wearing Alexander McQueen clothes but you would be paying just as much as if u were purchasing a no name brand from a department store. Hopefully Target and the economy will get back on their feet soon, so we can go shopping!